Tim Hortons Is (Finally) Getting What They Deserve...

In 2015, Tim Hortons was named Canada's most trusted brand. Three years later, it fell from 4th to 50th in Leger's reputation ranking. So what happened? This documentary follows Canada's coffee icon from a hockey player's donut shop in Hamilton to the 2014 Burger King / 3G Capital deal that created Restaurant Brands International: the cost-cutting, the franchisee lawsuits, the 2018 minimum-wage backlash, the app that tracked users' locations, and where Tim's stands in 2026. The twist: Canadians never stopped buying. They stopped trusting. Chapters: 0:00 From #1 to #50 0:43 A hockey player's coffee shop 2:34 The Burger King deal 5:15 Cut, cut, cut 7:20 The owners revolt 9:21 The fix that didn't fix 10:47 The app that knew where you slept 12:26 Death by a thousand small cuts 13:24 What customers actually say 15:15 "Proudly Canadian"? 15:58 Lost love, kept wallet Key sources: Gustavson Brand Trust Index 2015 (CBC): https://www.cbc.ca/news/business/tim-... Leger 2018 (Globe and Mail): https://www.theglobeandmail.com/busin... RBI / Burger King deal announcement (2014): https://www.rbi.com/English/news/news... Globe and Mail, inside the transformation of Tim Hortons (2017): https://www.theglobeandmail.com/repor... Kraft Heinz write-down (Reuters, 2019): https://www.investing.com/news/stock-... Buffett: "We overpaid for Kraft" (CNBC, 2019): https://www.cnbc.com/2019/02/25/buffe... Franchisee lawsuit settlement (CBC): https://www.cbc.ca/news/business/tim-... Minimum wage / Cobourg (CBC): https://www.cbc.ca/news/business/tim-... Privacy Commissioner findings (2022): https://www.priv.gc.ca/en/opc-actions... Maclean's on "Always Fresh" (2010, archived): https://web.archive.org/web/201410130... Leger 2025: https://leger360.com/corporate-reputa... Trustpilot reviews (read Oct 6, 2026): https://ca.trustpilot.com/review/timh... 3G stake, SEC Schedule 13D/A (Aug 2026): https://www.sec.gov/Archives/edgar/da... RBI Q2 2026 results: https://www.rbi.com/English/news/news... Credits: Narration voiced with AI (ElevenLabs). Music: "Event Horizon", "False Vacuum Decay", "Rapid Unscheduled Disassembly", "Singularity" and "Red Shift" by The Grey Room / Density & Time (YouTube Audio Library). Stock footage: Pexels. Thumbnail background: AI-generated image. Disclaimer: Opinions based on publicly available information. This video is independent commentary and is not affiliated with Tim Hortons or Restaurant Brands International. Allegations referenced were reported by the cited outlets; settlements referenced were made without admission of wrongdoing. Not financial advice.