How to Partner with Marketplaces and Platforms like Xero. With Bryan Williams, x-Xero, Partnerships

🎬 E39. I’m excited to share our deep dive with Bryan Williams on how to partner with SaaS #marketplace and platforms. Bryan has incredible experience of leading Partnerships - #Ecosystem & Apps in Xero and later founding a partnership consulting Hockey Stick Advisory. 🚀 During his 5+ years in Xero, its ecosystem exploded to 1000+ apps, while Bryan had an opportunity to speak with thousands of CEO on partnerships. In our conversation he shared his practical advice and best partnership frameworks. In conversation with Roman Kirsanov, CEO of Parnterinsight.io 💡 In this workshop: 0:00 - Preview & intro 1:30 – How and why partner with SaaS and cloud marketplaces 6:45 – Key metrics driven by embedded partnerships 9:30 – Better-together story of building with a platform [examples] 11:30 – Beautiful customer journeys via integrations and partnerships 14:00 – Channel vs tech partnerships - similar or different? 20:00 – Mistakes to avoid while starting and scaling partnerships 22:00 – How to stay top of mind of your partners? 24:00 – How partner incentives are evolving? 26:00 – Partnership lifecycle 31:00 – Great partner programs [references] 33:00 – Key questions on the path of becoming a platform 36:00 – Communities as strategic assets of organizations 💡 Check www.partnerinsight.io to growth faster with #partnerships. Subscribe & Like to follow our new insights. #BryanWilliams #Xero #marketplace #platform #businessdevelopment #ecosystem #channelpartners #strategy #community