ThinkAnalytics at IBC 2026: Agentic AI for Content Discovery, Metadata and Advertising

At IBC 2026 in Amsterdam, Peter Docherty of ThinkAnalytics speaks with Broadband TV News about how agentic AI is transforming the way TV and streaming services understand, manage and monetise content. Discover how ThinkMetadataAI uses AI-powered metadata enrichment to reveal the deeper DNA of content, helping operators understand why viewers watch, deliver more relevant recommendations and increase engagement. Peter also explains how natural-language tools can help editorial teams create and publish timely content campaigns in minutes rather than weeks. The conversation explores how AI-powered personalisation can broaden viewing, reactivate dormant users and maximise the value of content catalogues. It also examines how behavioural intelligence, content understanding and privacy-safe audience segmentation can make TV advertising more relevant and reduce disruption to the viewing experience. Learn more about ThinkAnalytics: https://thinkanalytics.com/ #ThinkAnalytics #IBC2026 #AgenticAI #ArtificialIntelligence #ContentDiscovery #Personalisation #Metadata #Streaming #ConnectedTV #Advertising