12 Years, Four Kids, No Off-Season: How Damien Lloyd Stays in Real Estate

"Your job isn't to protect them from the market, it's to show them the market and give them the best advice based on that." Damien Lloyd has spent 12 years selling real estate in Perth's northern suburbs, in an industry with one of the highest churn rates going. In this episode of In My Office, host Corey Adamson sits down with Damien to unpack how he built a referral driven business in Stirling and Balcatta, why he has never been tempted to start his own agency, and why he would rather miss a listing than tell a seller what they want to hear. Remember to Subscribe and Leave a comment What's coming up Why Damien is still selling after 12 years in a high churn industry Staying with Ray White instead of building his own agency Selling into a cooling market and why vendor reporting is back Why honest advice beats the highest appraisal Lessons from the 2015 to 2020 markets Running a team with his wife Ash and assistant Pas Farming Stirling and a hard lesson from working with developers Why most of his business comes from referrals and repeat clients Growth versus balance, and the problem with having no off-season REWA awards, Grand Master and whether there are too many awards Damien's appraisal process, from first phone call to follow up Advice for newer agents on when to hire an assistant Subscribe: Instagram: ⁠⁠  / ⁠⁠   Website: ⁠⁠https://theagency.com.au/team/corey-a... Connect with Corey: Facebook: ⁠⁠  / ⁠⁠   Instagram: ⁠⁠  / ⁠⁠   TikTok: ⁠  / coreyadamson⁠   LinkedIn: ⁠⁠linkedin.com/in/corey-adamson-7964b2139⁠⁠ Timecodes (00:00) Welcome and cold open (00:50) Why Damien is still selling after 12 years (02:35) Why stay at Ray White instead of starting his own agency (04:55) Selling in a cooling market and vendor reporting (07:25) Team structure and working with family (11:50) How Damien got into real estate (13:20) Lessons from the 2015 to 2020 markets and honest pricing (17:40) Four kids, a seven day job and finding balance (22:45) Building a Stirling farm and the developer lesson (28:20) Where the business comes from: referrals and repeat clients (32:00) Growth versus balance and the missing off-season (36:15) REWA awards, Grand Master and too many awards (40:50) Loyalty, Ray White and how AI could change the industry (45:30) Damien's appraisal process (49:10) Advice for newer agents: assistants, prospecting and being genuine Produced by Podwave Studios: ⁠⁠https://www.podwavestudios.au⁠⁠ #InMyOffice #CoreyAdamson #VivienYap #RayWhite #PerthRealEstate #WARealEstate #WesternAustralia #RealEstateAgent #DalkeithRealEstate #ClaremontRealEstate #WesternSuburbsPerth #RealEstatePodcast #PropertyPodcast #RealEstateCoaching #RealEstateTips #AuctionDay #PropertyInvesting #RealEstateCareer #WomenInRealEstate #PerthProperty