The BEST Lead Generation Strategy for 2027 (NEW)
Taylor Haren
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The BEST Lead Generation Strategy for 2027 (NEW)
9 145 просмотров · 13 дн. назад
Taylor Haren
6,06 тыс. подписчиков
9 145 просмотров · 13 дн. назад
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In this video, I break down the lead generation strategy we're running for our clients right now, built around the people who read your cold email, visit your website, and never reply.
For most companies, a lead is still somebody who replied. But when we were sending plain text emails for Fyxer AI, for every one positive reply, 2.11 people signed up, which means most of their new users never talked to us at all. If you assume a 2% website conversion rate, that's about 105 visitors for every person who replied. Now we can track every single person who clicks our emails, and when one B2B SaaS client started running Meta and Google ads to that audience, their cost per lead dropped by 50%. Across our clients, the lowest lift we've seen from this system is 30% more signups, and the best is a 5.1x lift in paying customers.
So I walk through exactly how it works. How we send one email to a client's entire market every 30 to 60 days, and how we optimize the offer, the copy, and the lists. How Halo and Outfound let us see every click and send a live feed straight to our clients. What our clients do with those people the same day, from retargeting ads to cold calls to content. Why clicks tell you what your market responds to far faster than replies ever could. And the four steps to build a version of this yourself if you're sending plain text emails.
If you're running cold email and only counting replies, this will change what you do with every email you send.
Apply for Outfound: https://www.outfound.io/?source=THYT
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Connect with me on LinkedIn: / taylorharen