Playfly Playmakers

In this episode of Playmakers, Craig Sloan sits down with Jessi Sanchez and Melanie Abzug, who lead Playfly's Consulting and Valuation practice out of the Chicago office, to unpack what's driving the surge in sports franchise values and how teams can maximize theirs. The conversation covers turning jersey patches into long-term partnership platforms rather than one-off assets, building mixed-use developments around real fan data instead of guesswork, and why bringing commercialization into the planning process early — not as an afterthought — makes the biggest difference. They close with a look ahead at how fan engagement will keep evolving over the next few years.