How to Start a Supplement Company & Formulation: Operators Build (E3)

What separates a real supplement company from just a good idea? Dr. Todd A. Born (Chief Science Officer, 4POTENTIA) pulls back the curtain on how to enter the supplement industry, showing the Winks team what product development, private label, contract manufacturers, and regulatory compliance (FDA) look like in practice. More than a deep dive into custom formulation, hosts Sean Frank, Matt Bertulli, Mike Beckham, and Curtis Christopherson show you how to apply good manufacturing practices to everything from marketing strategies in health and wellness to minimum order quantities (MOQs) to protect profit margin. Powered By Aftersell https://9ops.co/4i3bb5 Iris https://www.irisfinance.co/operators Skio https://9ops.co/skio-9operators Omnisend https://www.omnisend.com/9operators Richpanel https://www.richpanel.com/demo?utm_so... Motion https://9ops.co/motion-runneth Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ Chapters 00:00:00 Supplement Formula 00:03:07 Why Most Are “Junk” 00:10:17 One Word, One Syllable 00:14:47 The Science of Sleep 00:20:11 Sean, Earth’s Best Sleeper 00:21:08 Ingredients & Labeling 00:27:40 Taste, Flavor & Mouthfeel 00:29:53 Supplement Company 00:33:30 You Can’t Patent Nature 00:37:04 The Sleep Market Gap 00:41:50 The Family Ritual Angle 00:46:34 Designed for Retention 00:50:04 Protect Your Marketing 00:57:06 Why Compliance Wins