#47 - How to Build a Personal Brand People Remember with @marissaonbrand

Do you need a personal brand to grow your creative service business? And does building one mean posting every day, sharing your entire life on Instagram, or investing in a new logo? (Spoiler: no.) This week we're joined by Marissa Garcia (@marissaonbrand), a brand advisor for founder-led companies, to talk about what personal branding actually is and how creative entrepreneurs can use it to build trust, attract the right opportunities, and make selling feel more natural. Marissa's approach is refreshingly simple: clarity, consistency, and connection. Get clear on what you stand for and what you want to be known for. Reinforce it through your content, decisions, and client experiences. Then build real relationships with the people you want to work with. Because your personal brand isn't just what you say about yourself. It's what other people remember about you. In this episode, we get into: What a personal brand actually is (and why you already have one) Why consistent messaging matters more than just posting consistently How to show up authentically without putting on a performance Building a personal brand beyond social media Setting boundaries around what you share about your personal life Building relationships that lead to referrals, collaborations, and paying clients How to measure whether your brand is working, beyond follower counts Marissa also shares a surprisingly useful test: Can someone else explain what you do and what you stand for? If not, it might be time to revisit your brand clarity before creating more content. And if you're feeling stuck on where to start, listen for her questions about the people you want to attract, the experience you want to create, and why you started the business in the first place. WORK WITH US 1:1 If you're ready to connect your positioning and personal brand to offers that sell and marketing that attracts the right clients, we'd love to help. Our 1:1 business coaching combines Jo's creative and marketing perspective with Lyndon's business strategy, plus weekly support to actually put the plan into practice. Learn more about coaching: https://www.joandlyndon.com/coaching CONNECT WITH US Marissa:   / marissaonbrand   The Sustainable Creator:   / thesustainablecreator   Jo & Lyndon:   / joandlyndon   Have a takeaway? Share it on Instagram Stories and tag us and Marissa. We love seeing what sticks with you.