Crafting a Winning GTM Formula: Vimeo's Proven Strategies Unveiled with Zoe Black

Zoe Black, VP of Strategic Marketing @ Vimeo, walks you through Vimeo's go-to-market playbook for interactive video, a sales-assisted product offering. Zoe will take you through the background story of Vimeo's interactivity launch, and then focus on the blueprint of their go-to-market strategy for the new feature, including: Defining the problem and Industry Context Outlining the Competitive Landscape and Right to Win Detailing Target Personas Key Messaging Pillars and Proof Points Pricing and Packaging Goals You can also see, use, and remix Zoe's work on this GTM strategy for free here: https://www.reforge.com/artifacts/int...