Where Does Rural India's Money Actually Go? | Rural Marketing Unit 1

Rural households in India now spend differently than they did a decade ago — and understanding where that money goes is key to marketing successfully in rural markets. This video explains rural expenditure patterns using MPCE (Monthly Per Capita Expenditure) data, the shift from food to non-food spending as incomes rise, and what these trends mean for brands targeting rural consumers. Part of the Rural Marketing series for BBA 5th Semester (GGSIPU), based on the teaching notes of Dr. Anil Kumar Grewal, MERI. Unit 1, Topic 1.11: Rural Expenditure Pattern Subscribe to Startup Gita for the complete Rural Marketing playlist, unit by unit! #RuralMarketing #BBA #RuralIndia #ConsumerBehaviour #GGSIPU #MarketingNotes #StartupGita