We Took ROAS From 10 to 4. Profit Hit Record Highs.

Get your free advertising audit → https://www.youramz.com/audit-yt?utm_... A 10 ROAS can hide a business that isn't growing. We break down a real audit where a 7.5 blended ROAS was really a 12.18 on branded search and a 1.73 on new customers, explain why TACoS is the metric we run accounts on, and show how one brand's ROAS fell from a 10 to a 4 while sales and net profit hit record highs. Figures lightly rounded; identifying details changed. 00:00 - Introduction 01:51 - What ROAS Actually Measures 03:14 - The Branded vs Non-Branded Split 07:50 - Measuring with TACoS 09:21 - Taking ROAS from 10 to 4 12:01 - Conclusion and Recap