Porsche Is (Finally) Getting What They Deserve...

In 2022 Porsche sold the biggest stock market debut in European history on a promise of 20 percent margins and a mostly electric future. Three years later it lost 92 percent of its profit, got thrown out of the DAX, and kept raising prices the whole way down. This video follows three promises Porsche made the day it went public: a margin above 20 percent, more than 80 percent electric cars by 2030, and shares the public could buy but never vote on. It follows the strategy underneath them, value over volume, which means sell fewer cars, charge far more, and make the money back on options. The 911 that started near 99,000 dollars in 2020 and near 138,000 by 2026. The Taycan that fell from about 41,000 deliveries to about 16,000. The China market that lost more than half its sales in four years. Then the bill. In 2025 Porsche's operating profit fell to 413 million euros, down almost 93 percent, deliveries hit their lowest since 2009, and the dividend was cut by more than half. Of the 3.9 billion euros in one-time charges, US tariffs were only 700 million. The single biggest piece, 2.4 billion, was the cost of unwinding the electric future Porsche had promised. The company announced about 9,400 job cuts, paid its staff no profit bonus for the year, and raised US prices twice, while the chief executive kept a second job running Volkswagen and the founding families kept every vote. #porsche #businessdocumentary #luxurycars