Ep. 6 - Are You Getting Employer Branding Wrong? | Culture Compass

A great careers page can attract talent. But what happens when the employee experience doesn't match the promise? In this episode of Culture Compass, Achala Bhat joins us to explore what it takes to build an employer brand that goes beyond polished messaging and recruitment campaigns. From shaping an authentic Employee Value Proposition (EVP) to fostering genuine employee advocacy, we discuss how organisations can align their employer brand with the experiences they create for their people. With experience spanning six HR roles and four industries, Achala has worked with leading organisations such as Myntra, Deloitte, KPMG, and Infosys. She is also a published author, certified coach, and recipient of the Economic Times L&D Future Leader Award 2023. In this episode, we discuss: How employer branding has evolved beyond recruitment campaigns. Why authenticity matters more than polished messaging. Where organisations go wrong with their EVP. How leaders and managers shape the employer brand. Why employee advocacy cannot be forced. How onboarding reinforces the employer brand promise. What HR teams should measure beyond impressions and engagement. Tune in for a conversation on building an employer brand that goes beyond what an organisation says and reflects what its employees actually experience. Subscribe to Culture Compass for more conversations on HR, leadership, and workplace culture. #CultureCompass #EmployerBranding #EmployeeExperience #HRLeadership #WorkplaceCulture