The Impact Layer: Why Visibility Alone Won’t Win Nigeria’s Trade | Full Webinar

How can FMCG brands in Nigeria turn market visibility into measurable business impact? In this webinar, industry leaders from PZ Cussons, OmniRetail Africa, and FieldAssist discuss how AI is changing route-to-market (RTM) strategies, what it takes to improve sales execution, and why better data alone isn't enough to drive growth. The discussion covers: •⁠ ⁠The visibility gap in Nigeria's FMCG trade •⁠ ⁠How AI can improve sales decisions and execution •⁠ ⁠The role of distributors and retailers in driving growth •⁠ ⁠Why sales data and payment data need to work together •⁠ ⁠How brands can use AI without overlooking on-ground market realities Speakers: •⁠ ⁠Austyne Umeh – PZ Cussons •⁠ ⁠Deepankar Rustagi – Founder & CEO, OmniRetail Africa •⁠ ⁠Varun Pandey – Co-founder & CTO, FieldAssist Moderator: Prakarsh Watch the full discussion to understand how FMCG businesses can move beyond visibility and connect market insights with decisions, orders, fulfilment, and payments. Learn more about FieldAssist: https://www.fieldassist.com/ #FieldAssist #FMCG #RouteToMarket #AI #Nigeria