British Shoppers Are REFUSING £95 Amazon Prime Memberships in 2026 - Here's Why

British Shoppers Are REFUSING £95 Amazon Prime Memberships in 2026 - Here's Why £95 a year used to feel like a no-brainer. Free delivery, Prime Video, early deals — the maths made sense. In 2026, British shoppers are cancelling in significant numbers, and the reasons go beyond the price increase. Delivery windows that no longer feel fast, a streaming library that’s thinned out, deals that don’t hold up against a basic search, and new Amazon rules that make the membership harder to keep are all part of why the automatic renewal is getting a second look. This video breaks down exactly what’s changed.