Inside the Fred Segal Legacy with Sharon & Nina Segal

What is it like growing up with one of the most iconic names in fashion retail? In this episode of Stories Worth Millions, Dawn McKenna sits down with Sharon and Nina Segal, daughters of legendary fashion retailer Fred Segal, for a conversation about family, fashion, entrepreneurship, and the legacy of a brand that helped redefine the shopping experience. Following a special pop-up shopping event at the Dawn McKenna Group office, the Segal sisters share the story behind their father's rise in the retail industry, how Fred Segal built his iconic business, and the vision that made his name synonymous with California style and fashion innovation. Sharon and Nina reflect on what it was like growing up as Fred Segal's daughters, surrounded by creativity, emerging designers, and an ever-evolving fashion landscape. They share how their upbringing influenced their own entrepreneurial journeys, what inspired them to establish their own retail businesses, and the lessons they've carried from their father's legacy into their own ventures. The conversation explores what it takes to build a recognizable brand, the challenges and opportunities of entrepreneurship, and the balance between honoring a family legacy and creating an identity of your own. From the origins of the Fred Segal brand to the next generation of retail entrepreneurs, Sharon and Nina offer a personal look at the family, creativity, and ambition behind one of fashion's most recognizable names. Stories Worth Millions, hosted by Dawn McKenna, goes beyond the headlines and success stories to uncover the moments that actually shape a life—the risks, the doubts, the turning points, and the people who believed first.