20 Cars Americans Won’t Be Able to Afford in 2027 - Here's Why

New cars are becoming harder to afford—and I’m breaking down the twenty vehicles showing why. I examine how rising prices, tariffs, insurance costs, interest rates, and manufacturer strategies are pushing familiar cars, SUVs, trucks, EVs, and luxury models beyond the reach of many American households. The list includes the Honda Civic, Toyota Camry, Subaru Outback, Chevrolet Equinox EV, Ford Bronco Sport, Toyota RAV4 Hybrid, Kia Telluride, Jeep Wrangler, Chevrolet Silverado, Toyota Land Cruiser, Rivian R1S, Chevrolet Corvette E-Ray, and Range Rover. I also look at how vehicle assembly locations, tax credits, battery sourcing rules, dealer pricing, depreciation, and shifting trim levels affect the real cost of ownership. Which of these cars would you consider if the price came back? 0:00 An analysis of twenty vehicles that have become increasingly unaffordable for the average American household due to rising prices, tariffs, and manufacturer strategies. 0:25 Honda Civic 0:51 Toyota Camry 1:23 Subaru Outback 1:55 Mazda CX-Five 2:28 Chevrolet Equinox EV 3:05 Ford Bronco Sport 3:33 Volkswagen GTI 4:00 Toyota RAV Four Hybrid 4:37 Hyundai Ioniq Five 5:13 Kia Telluride 5:46 Jeep Wrangler 6:20 Ford Explorer 6:52 Mercedes-Benz C-Class 7:24 Chevrolet Silverado 7:57 BMW X Three 8:35 Toyota Land Cruiser 9:43 Cadillac Escalade IQ 10:19 Chevrolet Corvette E-Ray 10:48 Range Rover