Episode 91: How to Get Real Estate Leads From Instagram in less than 20 Hours a Week

Episode 91: How to Get Real Estate Leads From Instagram in less than 20 Hours a Week More Than Real Estate with Ashley Walker Getting real estate leads from Instagram can feel like a second full-time job, especially when you already have kids, clients, and a calendar that never stops. Crystal Ortiz, a Long Beach, California realtor and single mom of two, is on track for about $20 million in production this year, working roughly 20 hours a week. I'm Ashley Walker, and I had Crystal on to break down how Instagram became the reason she almost doubled her business. When Crystal joined Socially Sold about a year and a half ago, she had 1,600 followers and a feed of just listed flyers, soccer games, and nights out with friends. It took four to six months of being coachable before it clicked, and her first big post hit 250,000 views. Now over 60% of her followers are women 38 to 48 who live in Long Beach or Los Angeles. That's her ideal client, in her market, every time she posts. We talk about her client avatar, how she became the local expert, and why showing up as herself brings in clients who feel like friends. This one is for the agent who wants a business that fits around her kids instead of swallowing them. You'll hear why Crystal says "the course is gonna be as good as the time that you put into it." ✨ $20 million in about 20 hours a week — Crystal is on track for about $20 million in production this year and has almost doubled her business since the course. "Listen, girl, I'm working, like, 20 hours a week." As a single mom of two, she could crank harder, but the flexibility is the point. ✨ Stop playing the role of a real estate agent — Crystal started at Rodeo Realty, around agents selling $9 million-plus homes in the Hollywood Hills. "I was, like, playing the role of a real estate agent." Now she posts about the Rams and Sunday surf sessions, and a stranger from Instagram scheduled a showing after 3:00 so Crystal wouldn't miss the game. ✨ Live in give energy — My rule for content is to live in give energy instead of get energy. Crystal's list of favorite taco spots turned up three she had never heard of and made her a more valuable agent. The number one thing people tell her when they reach out: "I wanna work with someone who's a local expert." ✨ One client avatar filters every post — Crystal wrote down exactly who her client is. Her name is Alex, and her dad would never come to the inspection. Before she posts, Crystal asks whether Alex would find value in it. When she isn't sure and posts anyway, she gets low views and low engagement. ✨ Why hot seat coaching made it click — More than the workbooks or the modules, Crystal says "the hot seat coaching is the most valuable thing." Watching me break down posts live trained her eye until she could spot the fixes before I called them out. Crystal Ortiz is a Long Beach, California realtor and Socially Sold student who gets about 80% of her business from Instagram. She started her career at Rodeo Realty in LA and now builds her business around her two kids, the Rams, and Sunday morning surf sessions. 🎓 Want Instagram to bring you clients the way it does for Crystal? Join my Instagram Bootcamp for Realtors, five days of me walking you through the exact strategies I use to get clients from Instagram. bootcamp.socially-sold.com/podcast