How to Scale a Professional Services Firm Through Stronger Leadership With Rick Snyder

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting... ********************************************************** Rick Snyder is the founder of Invisible Edge, a global boutique coaching and consulting firm that helps organizations build stronger leaders, teams, and cultures. Having built and led a professional services business himself, Rick brings a practical perspective on the leadership challenges that emerge as a firm grows. In this episode of The Principal Podcast, we’ll explore how Rick built Invisible Edge, how he wins and retains clients, and how firm leaders can develop the leadership and team capabilities needed to scale without everything depending on the founder. ********************************************************** Know more about Rick Snyder Website Link: https://invisible-edgellc.com Connect with Rick Snyder on LinkedIn LinkedIn Link:   / rick-snyder   Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to... ********************************************************** Rick's Bio: Rick Snyder is the founder and executive coach at Invisible Edge, a global boutique coaching and consulting firm serving organizations ranging from entrepreneurial startups to Fortune 500 companies. His work focuses on executive coaching, leadership development, strategic decision-making, team performance, and intuitive intelligence. Rick has worked in executive and leadership coaching for more than a decade and has led Invisible Edge since 2019. He previously held executive coaching, account leadership, and Head of Culture roles at Refound and created and co-hosted StraightTalk.Live. He holds a master’s degree in Transpersonal Counseling Psychology from Naropa University and a bachelor’s degree in English and Psychology from the University of Washington. He is also a Vistage Certified Speaker and Hogan Assessments certified practitioner. ********************************************************** Show Notes: Rick Snyder has spent more than a decade in executive coaching and consulting. In 2019, he founded Invisible Edge, a global boutique firm working with organizations ranging from fast-growth startups to Fortune 500 companies through executive coaching, leadership development, workshops, and scalable training. A core part of Rick’s work is helping leaders recognize what often goes unsaid inside an organization: misalignment, resistance, difficult conversations, and interpersonal dynamics that can quietly limit performance. His approach combines leadership development with what he calls “intuitive intelligence”, becoming better at recognizing the human signals that influence decisions, teams, and business outcomes. For founders and leaders of professional services firms, Rick’s experience raises an important question: how do you build a firm that can grow beyond the capabilities and capacity of its founder? We’ll dig into Rick’s own journey building Invisible Edge, how he attracts and sells to clients, how he creates long-term relationships, and what he has learned about developing leaders and teams as a business scales. ********************************************************** Proposed Interview Structure: 1. You’ve spent more than a decade in executive coaching and consulting. What originally got you into this business, and what eventually led you to build Invisible Edge? 2. What specific problem are you helping clients solve through Invisible Edge today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring you in or hire you? 4. How are clients typically finding Invisible Edge today, and what have you found works best for consistently attracting the right opportunities? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: You’ve also hosted StraightTalk.Live yourself. From that experience, what do you think about podcasting as a way for professional services firms to build trust, relationships, and ultimately generate business? 5. Leadership development can be a high-trust sale with multiple stakeholders involved. What does your sales process look like, and how do you move someone from an initial conversation to becoming a client? 6. Once you’ve won a client, how do you make sure you continue delivering enough value that they keep coming back and the relationship develops into something long term? 7. As you continue growing Invisible Edge and scaling your expertise beyond your own time, where do you find yourself most challenged right now as a professional services firm founder, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?