How Much Should You Wait Before Publishing Your App to the App Store

How long should you wait before publishing your app to the App Store? 📱 A lot of people overthink it. Some wait way too long, others ship an unfinished product nobody can use. In this video I break down when to publish, depending on what kind of app you're building and who it's for, plus what I learned from my own App Store launches. In this video: ✅ Why updates get approved way faster than your first submission ✅ When to publish ASAP vs. when to test first ✅ How to use TestFlight to get real feedback from testers ✅ How I use AI to run thousands of automated tests on my apps ✅ Why you should test with people who aren't tech-savvy ✅ How long App Store review really takes (hint: not 24–48 hours) ⏱️ Chapters 0:00 Intro 0:43 It depends on what you're building 0:50 Testing with people you know? Publish ASAP 1:09 First review vs. update review times 1:32 My first app took 2–3 months 2:40 Selling a high-ticket app? Test it first 3:20 TestFlight: get real testers 4:20 Using AI