Holiday Shopping Predictions: Everything You Need to Know | Blazing Trails | Salesforce

Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. From dialing up the volume on digital to transforming the role of the physical store, future-looking retailers are putting customers at the heart of every decision they make. Today, we are joined by Rob Garf, VP and GM of Retail at Salesforce who shares his thoughts on what you can do now to optimize your holiday retail strategy and start building lifelong customer relationships. #Salesforce #BlazingTrails 00:00 Intro 01:28 Key themes of 2022 03:41 Digital transformation in retail 07:52 Shift to value 08:41 Impact of the economy 11:13 Earlier start to the holiday season 12:04 Connecting with customers 14:11 Third-party selling 16:50 Importance of trust 19:15 Social shopping trend 20:42 Aggregator trend 24:30 Sustainability trend 27:50 Top predictions recap Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / salesforce   About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.