Before You Sign That Lease: What Shawn Marshall Wants Every FMCG Founder to Know

Is opening your own store the right route to market for your brand? In this episode, Route 23 Africa sits down with retail expert Shawn Marshall to unpack one of the most consequential decisions a consumer brand founder will face — whether to secure your own physical retail space and what it really takes to make it work. Shawn breaks down: → Why having your own store can be a powerful route to market → What you must honestly assess before you even approach a shopping centre → The key conditions that need to be true for this channel to make sense for your brand → What landlords and leasing managers are really looking for → The risks most founders underestimate before signing Whether you're an emerging FMCG brand, a food & beverage startup, or a beauty entrepreneur ready to go brick-and-mortar — this conversation will sharpen how you think about retail as a channel. ━━━━━━━━━━━━━━━━━ 🔗 Route 23 Africa | Where Brands Scale. Website: https://www.route23.africa LinkedIn:   / route23   Instagram: @route23.africa ━━━━━━━━━━━━━━━━━ #FMCG #RetailStrategy #RouteToMarket #AfricanBrands #ConsumerGoods #Route23Africa #RetailLeasing #FounderAdvice #ShoppingCentre #BrandDistribution #FMCGAfrica #RetailReadiness