We're fighting back at AI. With Fribbler CEO Ian Roper

In this interview, podcast host Paul Essery talks with Ian Roper, the CEO and co-founder of Fribbler, about how his company is fighting back against the uncontrolled scraping of creative work by generative AI. Ian explains how Fribbler uses blockchain technology to provide creators with tamper-proof certificates of authorship, allowing artists, authors, and professionals to secure an immutable, timestamped record proving they created their original work first. This conversation is highly relevant to founders, entrepreneurs, and CEOs navigating the modern AI era, as it addresses the crucial gaps in digital engagement, intellectual property protection, and copyright infrastructure. Business leaders will gain valuable insight into how emerging Web3 and blockchain tools can safeguard brand assets, mitigate risk when sharing concepts, and adapt to evolving regulatory frameworks like the EU AI Act. Timestamps: 0:00 - Introduction to Ian Roper and Fribbler 5:15 - The massive impact of generative AI on creative IP 12:40 - How blockchain provides an absolute proof-of-origin 21:10 - Adapting to the new UK and EU copyright regulations 32:45 - Building a startup brand in a rapidly shifting tech landscape #BusinessBuilding #EntrepreneurialLeadership #CEOInterview #FounderMindset #TheChiefUncensored ianr@fribbler.co.uk