Inside The Room: What Leaders Aren’t Posting About.

AI is changing marketing fast but many organizations aren’t seeing the impact they expected. Not because the technology doesn’t work, but because operating models, incentives, and strategy haven’t caught up. In this interactive community session, I go inside the conversations I’m having with marketing and growth leaders that aren’t showing up in public posts — from why AI efficiency gains lag expectations to how teams are actually rethinking growth, orchestration, and roles. The discussion draws on live audience input and real examples from organizations navigating the shift from AI pilots to scaled impact. What you’ll learn from this session: Why AI-driven efficiency doesn’t materialize before end-to-end process and operating model redesign How leading teams are choosing a small number of focused AI-enabled growth bets Why media, impressions, and customer attention need to be orchestrated at the enterprise level How roles are moving from channel silos to agile pods — and what that means for talent and incentives Why building internal knowledge engines and preparing for AI-driven search are becoming strategic priorities This conversation is part of a practitioner-led community focused on surfacing what’s really happening as AI reshapes marketing — beyond the hype, the tools, and the headlines. 💬 Question for you: Where is AI creating the biggest tension in your organization right now — expectations, operating model change, or governance?