AI Search Is Changing Marketing: How Brands Can Win AI Visibility

AI search is changing how consumers discover, evaluate, and choose brands and marketers need to adapt. In this conversation, David Edelman speaks with Imri Marcus, CEO and co-founder of Brandlight.ai, about the rapid shift from traditional search to AI-driven search and what it means for brands, marketers, and SEO teams. As consumers increasingly use ChatGPT, Google AI Overviews, Perplexity, and other AI engines to research products and make decisions, brands face a new challenge: making sure they are visible, accurately represented, and positively positioned within AI-generated answers. Imri explains why AI search represents a major shift from traditional SEO, why different AI engines can produce very different results, and why brands can no longer rely on conventional search-engine optimization alone. The conversation also explores the rise of AI-powered shopping and agentic search, where AI systems can increasingly help consumers move from research and recommendations toward actually completing purchases. In this conversation, you'll learn: Why AI search represents a major shift for marketers What AI visibility means and why it matters How ChatGPT, Google AI Overviews, and Perplexity differ Why traditional SEO strategies don't automatically translate to AI search How brands can influence what AI engines say about them Why third-party sources such as Reddit can affect AI visibility How AI search is changing the customer journey What the rise of AI shopping means for brands How agentic search could change purchasing behavior Why brands need to monitor both AI visibility and AI sentiment How marketing and SEO teams may need to evolve Why brands should start experimenting rather than waiting for the market to settle David and Imri also discuss how organizations can approach this shift strategically, from jumping in rather than waiting, choosing the right technology partners, and activating the right teams internally to continuously monitoring how AI engines represent their brands. The message is clear: AI visibility is becoming a new layer of marketing strategy. Brands that understand how they appear in AI-generated answers and learn how to influence that visibility — will be better positioned as consumers increasingly turn to AI to make decisions. Watch the full conversation to understand what the emerging AI search landscape means for SEO, marketing, brand strategy, and customer acquisition. #AISearch #AIMarketing #AIVisibility #SEO #GenerativeAI #MarketingStrategy #DigitalMarketing #BrandStrategy