Building a Brand and Multiple Businesses in Atlanta | Conroy Johnson, The Atelier Group |KR Strategy

How do you build a personal brand that people trust with the biggest purchase of their lives, and then grow more than one business at the same time? In this episode of KR Strategy, I sit down with Conroy Johnson, founder and owner of The Atelier Group, a real estate firm serving Metro Atlanta, and an entrepreneur in beauty sales. Conroy was named a 2025 Top Producer and has helped buyers, sellers, and investors across the Atlanta area. We talk about: How he got started as an entrepreneur Positioning his firm against the big national brokerages Using social media to win clients Building a personal brand that carries across businesses What separates great salespeople and dealmakers Advice for students who want to build their own businesses Follow Conroy on Instagram: @conroyjohnsonrealestate KR Strategy is an interview series on commercial strategy, enterprise technology, and the leaders building what’s next. Principled. Strategic. Dependable. Hosted by Kendal Ringstaff, MBA candidate in Supply Chain Management at Clark Atlanta University.