How Customer Research Shapes AI Products | Andre Burgin, Genuine Parts (ex-Meta, P&G) | KR Strategy

What does it take to turn customer insight into products people actually trust and use? In this episode of KR Strategy, I sit down with Andre Burgin, UX Research Lead at Genuine Parts Company (the parent company of NAPA Auto Parts) and a fellow Clark Atlanta University alum. Andre’s career runs from consumer insights at IBM and Procter & Gamble to leading generative AI creative research at Meta, and now research for B2B automotive platforms. We talk about: His path from market research to UX research What brand research at P&G and product research in tech have in common, and where they differ Helping advertisers trust AI-built ads at Meta Building a brand-new product for auto repair shop owners What customer research teaches commercial leaders Advice for HBCU students breaking into tech and AI KR Strategy is an interview series on commercial strategy, enterprise technology, and the leaders building what’s next. Principled. Strategic. Dependable. Hosted by Kendal Ringstaff, MBA candidate in Supply Chain Management at Clark Atlanta University.