India Had Kanji Before Probiotic Marketing #kanji

India had Kanji long before probiotic drinks became a marketing trend. So why are traditional Indian drinks still fighting for modern consumer attention? From an age-old fermented recipe to a modern D2C brand — this is the positioning challenge behind “KANJI+” On “The Voice Table” I sat down with “Hitesh Sharma, Founder of KANJI+ “ for a conversation around probiotics, consumer psychology, founder vision and what it takes to build a differentiated wellness brand. Because in today's market: A product creates curiosity. Positioning creates differentiation. Trust influences purchase decisions. Consistency builds a brand. Follow kanji on Instagram ​@kanjiplus Follow ‪@Kanjiplusofficial‬ Want to share your own entrepreneurial journey? DM “PODCAST” to get featured. #TheVoiceTable #KanjiPlus #Probiotics #D2CBranding #FounderPodcast #kanji