Jordan Morell of MGC Remodeling: 24 Fewer Jobs and $500K More Revenue

Jordan Morell spent fifteen years in banking before he walked out in December 2019 to sell for a buddy's glass company. Three months later he was at the home and garden show hearing the first rumble of COVID. His dad ran a drywall shop and made him do the demo and the grunt work, which was the point. MGC Remodeling is in its fourth year. Last year Jordan and his business partner ran ninety four jobs. This year they are doing seventy, and revenue is up by roughly five hundred thousand dollars. Asked whether the tools did that, his answer was one hundred percent. He scans a house with Rendr, the measurements land in JobTread, and a bid that used to eat ten to fifteen hours now takes under fifteen minutes. Getting there cost him sixty to a hundred and twenty hours of building templates, most of it at twelve hour days through a December. What it bought back was the ability to pick his jobs and be done at noon on a Friday. What we get into: • Ninety four jobs last year, seventy this year, revenue up about $500K • Scanning a kitchen and a bathroom, then having a bid inside four hours • A first Rendr job where the $16,400 cabinet allowance landed at $16,100 • Testing every subcontractor in his own house before putting them on a customer's job • Why he bids high on purpose, and cuts scope instead of his own cost • Bringing the whole crew to the walkthrough so the subs solve it on the spot • The number one gap he still has, capturing what gets said on site • No paid advertising at all, just Google Maps, SEO and referrals in year four 00:00 Welcome, and who Jordan Morell is 00:27 Fifteen years in banking, and a dad who made him do demo 02:51 Out of banking, into a glass company, then COVID hits 04:09 A GC asks him to sell, and ownership becomes the goal 06:09 Why he made Joe a partner instead of an employee 10:08 Ninety four jobs with two people 10:57 Testing every sub by punching holes in his own house 14:16 Subs, employees and customers as the shareholders 19:32 What makes a homeowner pick MGC 21:02 Scanning a kitchen and a bath, bid inside four hours 23:02 A $16,400 cabinet allowance that landed at $16,100 23:58 No paid ads, all Google Maps and SEO 27:49 Call me if you get a lower bid, I will not price match 30:50 Being blunt about the budget question 35:45 Why he bids high on purpose 38:16 From fifteen hours a bid to under fifteen minutes 41:41 Twelve hour days on JobTread, then finding Rendr 43:42 Rebuilding every quote around how Rendr outputs 46:36 Bringing the whole crew to the walkthrough 48:07 The number one gap, capturing notes on site 57:49 Why time is the real currency 58:47 Ninety four jobs down to seventy, revenue up five hundred thousand 62:27 Advice to the next generation 69:58 Where to find Jordan, and the five star question 🧠 FREE 15-MINUTE AI ASSESSMENT: I'll find the one spot AI can save your business the most time and point you at the exact tool to do it, no charge. Message me on Facebook or Instagram and we'll set it up. 📱 CONNECT WITH THE REASONABLE CONTRACTOR: Instagram:   / reasonabletechdad   Facebook: https://www.facebook.com/profile.php?... Website: http://reasonabletechdad.com/ 👤 CONNECT WITH JORDAN MORELL: MGC Remodeling: https://www.mgcremodel.com/ Instagram:   / mgc_remodeling   Facebook:   / mgc-remodeling-100094507518918