The First Sales System Behind fonio.ai’s $15M ARR

How did fonio.ai get from founder-led sales to $15M ARR? Etienne Freléchoz and Steve Gruber walk through the sales system behind it, from the first pipeline to a sales team across 10 markets. Etienne built fonio's first CRM and pipelines when the team was about five people. Steve, fonio's first sales hire, took the system over, sold in it, grew the team past ten people and now leads sales enablement. Recorded at GTM, First Hand, an EffortlessGTM event at AI Factory Austria in Vienna. Want to move your own company from founder-led sales to a structured go-to-market? Book a free call on my website: https://www.effortlessgtm.com fonio links: Explore fonio: https://fonio.ai/en?ac=0B4JSYG0PP Sign up: https://app.fonio.ai/register?ac=0B4J... Try a demo agent: https://app.fonio.ai/demo/setupisTria... Get your fonio.ai discount code (10% off): https://www.effortlessgtm.com/fonio These are affiliate links. If you sign up through them, fonio pays me a commission at no extra cost to you. #FounderLedSales #B2BSales #RevOps