From 1 Village to 55 Countries with Satyajit Hange | EP- 4 | Two Brothers Organic Farms

In this episode of Iconic Brand Stories, we dive into the remarkable journey of Satyajit Hange, co-founder of Two Brothers Organic Farms. Leaving behind a high-flying banking career, Satyajit, alongside his brother Ajinkya, returned to their ancestral roots in Bhodani village, Maharashtra, to embrace organic farming. What began as a bold leap of faith in 2014 has transformed into a multi-crore sustainable agritech empire, with Two Brothers Organic Farms now reaching over 50 countries and boasting an annual turnover of crores. Satyajit shares the challenges of defying societal norms, the passion behind their regenerative farming practices, and their mission to train thousands of farmers in sustainable agriculture. From cultivating traditional crops to pioneering tech-driven transparency with QR codes and blockchain, this episode uncovers how the Hange brothers built a purpose-driven brand that champions health, community, and the environment. Tune in to hear Satyajit’s story of resilience, innovation, and the power of returning to one’s roots. Timestamps: 00:00:00 – Intro & context 00:02:56 – Why 'Two Brothers' 00:03:58 – Brand growth journey 00:04:58 – Shift to organic 00:07:30 – Investing in branding 00:08:26 – Being distinctive 00:14:15 – Going global 00:19:36 – Marketing Strategies 00:23:57 – Why no discounts 00:24:48 – The Farm Life 00:28:08 – Power of Social 00:31:56 – Farmer's markets 00:38:54 – Feeding the community 00:41:36 – Power of community 00:46:41 – Risk & growth approach 00:49:48 – Rapid fire with Satyajit