HUB ආකෘතිය එක පාරින් මතක තියා ගනිමු..
Tharindu Wickramasinghe
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HUB ආකෘතිය එක පාරින් මතක තියා ගනිමු..
1 722 просмотра · 1 г. назад
Tharindu Wickramasinghe
166 подписчиков
1 722 просмотра · 1 г. назад
HUB ආකෘතිය එක පාරින් මතක තියා ගනිමු..
HUB Model in Media
The HUB model is a communication model used to understand how media messages are shared from a central point to many receivers. It is often used in mass communication and media networks.
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🔵 What is the HUB model?
The HUB model represents a central source (like a media house or broadcaster) that distributes information to various receivers (like the audience).
The structure looks like a hub of a wheel, where the central point is connected to many spokes (audience).
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🔹 Main Features:
1. Centralized Communication
A single center (TV channel, radio station, news agency) sends messages outward.
2. Mass Audience
Reaches a large number of people at the same time.
3. One-way Flow
Usually, it’s a one-way process—information goes from sender to receiver, but not back.
4. Media Control
The hub controls what content is shared, when, and how.
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🔹 Examples in Real Life:
Television stations broadcasting news to the public.
Radio stations sharing weather updates.
Newspapers spreading political opinions or breaking news.
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🔹 Advantages:
Reaches a large audience quickly.
Easy to control and manage the flow of information.
Useful for announcements, alerts, education, and marketing.
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🔹 Limitations:
No feedback from the audience (not interactive).
Risk of bias or misinformation if the central source is not reliable.
Audience is passive, not engaged.