Webinar: Are you using AI translation in-house, and is it working as well as it could?

Watch our practical webinar on improving translation quality, saving time and making your budget go further. AI has opened up a real opportunity to translate more content and reach more markets. But how do you make sure it’s delivering the benefits you hoped for? Perhaps your team can now generate translations quickly, but still spends hours checking and correcting them. Different departments use different terminology, the content doesn’t quite sound like your brand, or getting feedback from local colleagues takes longer than expected. And if you don’t speak the language, how do you know whether a translation is good enough to use? Whether you’re already using AI for translation or thinking about getting started in-house, this webinar will help you work out what to put in place. Join Sophie Howe, CEO of Comtec Translations, and James Brown, Head of Commercial, as they share practical ways to get better translations from your tools and make the whole process easier for your team. CHAPTERS 00:00 AI Translation: What Most Teams Get Wrong 05:28 How AI Is Reshaping Translation 10:38 The Hidden Costs of Poor AI Translation 14:59 Six Ways to Improve AI Translation Results 18:39 Content Mapping: Choosing the Right Approach 21:33 Making Reviews Faster and More Effective 23:58 When to Keep Translation In-House (and When Not To) 26:03 Key Takeaways for Scaling AI Translation 28:54 Free AI Translation Health Check & Expert Review 30:41 How to Get Started Without Overwhelming Your Team WHAT WILL YOU GET FROM THE SESSION? You’ll come away with ideas to help you: • Improve translation quality, so your content is accurate, consistent and sounds like your brand. • Spend less time putting things right, by giving your tools the terminology, guidance and context they need. • Get content out faster, with clearer reviews and fewer rounds of feedback. • Catch mistakes before your customers do, including errors that can be hard to spot in fluent-looking copy. • Make your budget go further, by deciding where AI works well and where expert input is worth investing in. WHO IS IT FOR? If your team creates or manages content across languages, this session is for you. It’s particularly useful for Marketing, L&D, Product and Communications teams, whether you translate in-house, work with external partners or use a mix of both. You don’t need to be a language or technology specialist to get something useful from it. A FEW THINGS TO TAKE AWAY 1. Get the foundations in place AI tools work best when they’re guided by your terminology, audience and brand style. Investing time in customisation and testing can improve translation quality and reduce review effort. 2. Match the approach to the content Not all content needs the same workflow. Some is suitable for AI, some benefits from human review, and some is best translated by a linguist from the start. Our Content Mapping Framework helps you decide where to invest your budget for the greatest impact. 3. Consider the whole process Translation is only one part of the workflow. Reviewing, correcting, gathering feedback and preparing content for publication all take time. Include these stages when assessing efficiency and savings. 4. Make reviews easier Define responsibilities, review priorities and approval processes. Glossaries, style guides and clear deadlines can significantly improve consistency and efficiency. 5. Start small and scale up There’s no need to transform everything at once. Begin with one team or content type, refine the process, then expand using what you’ve learned. READY TO REVIEW YOUR OWN SETUP? 1. Take the free AI Translation Health Check https://scorecard.comtectranslations.... In just a few minutes, our Health Check reviews six key areas to highlight what’s working, where improvements can be made, and what to consider if you’re getting started. 2. Let us review a translation Not sure whether your AI translations are good enough? Send James a short sample you’re authorised to share, along with the original content. We’ll provide honest feedback and practical recommendations for improving quality. Ask James for a free sample review: james@comtectranslations.com HOW CAN WE HELP? With more than 40 years of translation and localisation experience, Comtec helps organisations get the best results from AI-powered workflows. Our technology specialists and native-speaking linguists can help you optimise existing tools, choose new solutions, develop terminology and style guidance, and streamline review processes. We’ve also applied these principles in Pronto, our self-service AI translation platform: https://www.comtectranslations.co.uk/... Have a question or a localisation challenge to discuss? Talk to James about your translation setup: https://calendly.com/comtec/plan-your...