Webinar: "We need this in 12 languages" - are you ready for that conversation?

It’s a moment most learning agencies know well: the project is scoped, the storyboard is all mapped out, the client is happy… and then someone says: "Oh, and we'll need this in 12 languages." This brings additional challenges: sometimes the client wants to use AI but isn't quite sure how, sometimes there are multiple review cycles, sometimes the timeline leaves very little room for what multilingual delivery actually involves. And if localisation hasn't been considered properly from the start, that's usually where things begin to get more complicated than expected: review cycles take longer than expected, terminology decisions create extra conversations, localisation decisions create questions that weren’t originally budgeted for. And what looked like a manageable requirement starts to eat into your margin (and your time). The good news is that most of this is avoidable - that is, when localisation is considered earlier, scoped more clearly and matched properly to the content involved. In this practical session, Emily Decker — General Manager and Head of Client Partnerships at Comtec — will share how learning agencies can get ahead of the hidden localisation work, ask better questions before pricing multilingual projects, and feel confident when the "12 languages" conversation comes up. CHAPTERS: 0:00 Welcome & Meet Your Host 3:13 About Comtec & Why Localization Gets Complicated 8:15 Avoiding the Most Common Localization Blockers 12:35 5 Key Questions to Ask Before You Scope a Project 16:43 Matching Content to the Right Localisation Approach 20:35 AI vs. Human Translation: A Real Example 25:43 Key Takeaways & How Comtec Can Help 28:24 Closing & Free Resources WHAT THIS WEBINAR COVERS In this practical session, we explored why multilingual learning projects can become more complex than expected once delivery begins, and how learning agencies can structure localisation earlier to protect timelines, margin and learner experience. You’ll see: ● Why localisation often looks simple at proposal stage, and where the complexity actually lives ● Where hidden localisation work tends to appear, from review cycles and terminology to file formats, multimedia and AI decisions ● How unscoped coordination, review and rework can affect project margin ● The five questions to ask before pricing any multilingual learning project ● How to decide which content is suitable for AI-led workflows, where human review adds value and where more human-led translation is needed ● How to talk about AI in a way that feels honest, reassuring and commercially confident ● How to reduce review friction by giving local reviewers clearer roles and expectations ● Why one localisation approach for everything is rarely the most efficient or safest option ● How to build localisation into scope without making the project feel overcomplicated KEY TAKEAWAYS FROM THE WEBINAR ● Localisation is not just a final production step. It works best when considered early, before content, formats, timelines and review stages are already fixed. ● The hidden work is often not the translation itself, but everything around it: reviewer management, terminology decisions, file handling, multimedia, AI suitability, feedback and sign-off. ● Different learning content carries different levels of risk. Compliance, onboarding, leadership training, systems walkthroughs and video assets shouldn't automatically follow the same localisation process. ● AI-led localisation can suit some content, especially where speed, scale and consistency matter — but works best when matched to the right content and with the right level of guidance and review. ● Human input still matters where tone, nuance, learner impact, brand voice, accuracy or sensitivity are important. ● Local reviewers add real value, but only when their role is clearly defined; without guidance, review can quickly become open-ended rewriting. ● File formats, subtitles, voiceover, SCORM requirements, source files and right-to-left languages can affect timelines and cost if not considered early. ● Scoping localisation properly helps agencies price confidently, reduce delivery surprises and have clearer client conversations. DOWNLOAD THE PRACTICAL RESOURCES We’ve created four practical tools for learning agencies to use when planning multilingual learning projects. Head to our website to download the practical resources for Learning agencies: ● Localisation Planning Checklist ● Localisation Project Planner ● Localisation Approach Guide ● 6 Steps to Localisation Success WANT TO APPLY THIS TO YOUR OWN LEARNING PROJECT? Thinking about: ● Scoping a learning programme for multiple languages ● Pricing localisation more confidently in a proposal ● Deciding where AI-led workflows could be used safely ● Protecting learner experience while keeping cost and timelines under control ● Creating a clearer process for future updates across languages We can help: info@comtectranslations.com