Meet Magento UK 2026 | Tech Track | Ivan Chepurnyi

Ivan Chepurnyi, Magento-fluent since 2007, opens with a challenge he was handed a decade ago: Build something like Coolblue’s multi-domain empire, but on a hosting budget of just €300 a month. His fix breaks the textbook approach entirely: No extra websites. No extra store views. Just one clever repurposing of Magneto’s category tree that lets him spin up new domains without touching re-indexation. To prove it still hold sup, he rebuilds the whole thing live on stage. #MM26UK was Meet Magento UK’s 16th year, its 9th being hosted by JH, The Breakthrough Agency. LINKS & RESOURCES: 🌐 Learn more about Meet Magento UK: Meet Magento UK Channel: https://bit.ly/MMUKYT Subscribe to the Meet Magento UK Newsletter: https://bit.ly/MMUKNews Visit the Meet Magento UK website: https://meet-magento.co.uk/ 🏢 Brought to you by JH - The Breakthrough Agency: Visit the JH website: https://wearejh.com/ Sign up to The Friday Five newsletter: https://bit.ly/JHFridayFive 🎟️ Get updates on Meet Magento UK 2027: Follow MMUK on LinkedIn: / meet-magento-uk 🔔 Subscribe to the channel for more Adobe Commerce, Magento, and eCommerce insights! #MeetMagento #MM26UK #eCommerce #AdobeCommerce #magentoecommerce #Magento