We Turned Over Millions — But Were Losing Money | By Babes Founder Megan Jones

What happens when a creator-led beauty brand grows fast, sells out, and turns over millions — but the founder discovers it is losing money? Megan Jones, co-founder of By Babes and founder of Boss Babes Aesthetics, joins DTC Live On Air for an honest conversation about building a beauty brand, the financial lessons that reshaped it, and why profit matters more than revenue. Megan shares: Turning a creator partnership into a fast-growing DTC beauty brand Launching a prostaglandin-free lash serum in a crowded market The reality of rapid, organic growth — and spending money in the wrong places Why founders need to understand their P&L, cash flow and margins Building community through events, product testing and creator-led content The risks of relying too heavily on TikTok Shop Scaling back, rebuilding cash reserves and preparing By Babes for retail A candid episode for founders navigating growth, profitability, platform dependence and the pressure to keep scaling. DTC Live On Air is powered by Brightpearl by Sage. Stay connected with us:   / dtclive   🎟️ Get tickets for our upcoming conferences: NYC: https://www.dtclive.com/dtc-live-new-... Manchester: https://www.dtclive.com/dtc-live-manc... London: https://www.dtclive.com/dtc-live-london 🎯 Register for DTC Live's Deep Dive workshops in Manchester and London: https://www.dtclive.com/dtc-live-deep... 🤝 Partner with us. Request a partnership pack here: https://www.dtclive.com/sponsorship DTC Live brings you into the heart of the eCom revolution. Our YouTube channel hosts exclusive conference insights, expert dialogues, and groundbreaking strategies within the direct-to-consumer commerce sphere. Visit our website (https://www.dtclive.com) for access to tickets, workshops, webinars, and to be a part of our thriving eCom community. Stay at the forefront of online business evolution with DTC Live! Disclaimer: The content showcased on DTC Live's channel is solely intended for personal and educational purposes. Reproduction, redistribution, or any form of commercial use of the content without explicit permission is prohibited. All rights to the videos and material featured on this channel are reserved by DTC Live. For inquiries related to usage rights, permissions, or any other concerns, please reach out to us through our official website. #dtclive #brandgrowth #dtcbrands