Pitching Architecture: PR Tips from Gensler’s Kyle Wyskiel

In this episode, Gensler PR Manager Kyle Wyskiel shares his journey from Deloitte to leading media relations at a global architecture and design firm, discussing how he uncovers broader narratives behind projects and crafts effective media pitches. He also highlights key PR best practices, including using press releases strategically, targeting the right journalists, and combining compelling storytelling, relevant contacts, and strong timing to maximize media success.