From Agency Owner to Fitness Entrepreneur: Scaling 3 BFT Locations | Gym Empire Secrets Ep 17

In this episode of Gym Empire Secrets, we speak with Richardo, owner of BFT Paya Lebar, BFT Upper Thomson, and BFT Geylang Bahru. Richardo shares how he went from being semi-retired and barely exercising to becoming a BFT member—and eventually building a three-studio fitness business with more than 900 members. He talks about the full-circle moment of acquiring the very BFT studio where his journey first began, the realities of transitioning teams, and the culture that has helped his studios grow. We also explore why Richardo believes the best acquisition strategy is taking exceptional care of members, how dedicated full-time coaches strengthen each individual studio, and why he invests heavily in his team’s compensation, development, and education. From running clubs and HYROX training to supporting seniors and helping first-time gym-goers gain confidence, this conversation is packed with meaningful lessons on building a fitness business that prioritises people, community, and long-term impact. Richardo also shares BFT PUG’s goal of reaching 1,000 members as they celebrate five years—and why he hopes the final member spots go to people who need fitness most. Whether you are a gym owner, coach, fitness entrepreneur, or someone passionate about community-led businesses, this episode offers practical and honest insights into growing a sustainable gym brand. To learn more about our community and how we help gym owners grow, visit: https://strategym.sg/join