B2B Pipeline & Buyer Signals: Live GTM Hot Seats | Alper Yurder | 40HE Club

How do B2B founders fill their pipeline and recognise when a buyer is ready to act? Alper Yurder of Forte Growth joins 40HE Club for live marketing and go-to-market hot seats. Founders bring different businesses and questions to the session, including a biotech and pharma IT services business, an AI developer service concept and the challenge of identifying useful buyer signals. The conversations explore customer acquisition, offer testing and finding the right moment to start a sales conversation. For B2B founders working through pipeline, positioning and go-to-market decisions in an interactive session. Speaker: Alper Yurder, Forte Growth Format: 40HE Club marketing and GTM hot seats Recorded: 24 August 2026 Forte Growth works alongside founders to build and run their go-to-market system, from positioning and founder content to outbound and the sales process. #B2BPipeline #BuyerSignals #GoToMarket