The Slow Death of Jeep: What Went Wrong?

In 2018, Americans bought 973,000 new Jeeps, a record. By 2023 the average Jeep cost 61% more, and by 2025 Jeep was selling about 380,000 fewer vehicles a year. In the same period, Stellantis posted a record €18.6 billion profit and its CEO's pay package reached €36.5 million, until the company's own dealers wrote an open letter calling it "reckless". This is the story of how one of America's most loyal brands pushed its buyers away, in three moves. CHAPTERS 0:00 973,000 Jeeps 0:31 The war Jeep 1:40 America's most loyal brand 3:16 Enter Stellantis 3:42 Move #1: price over buyers 5:31 Not just Jeep 6:03 Move #2: full lots, angry dealers 6:48 The dealer letter 7:33 Move #3: killing the affordable Jeep 8:56 The bill comes due 9:47 2026: what is working 10:23 The competition 10:58 Myths vs facts 11:34 The verdict Some scenes are illustrations created for this video and are labeled on screen. Vehicle and historical photos are real. #Jeep #Stellantis #JeepWrangler