"You Don't Prompt AI, You Hire It" | Jonelle Zimmerman, Z-Group | the fourFront #009

Jonelle Zimmerman went from chief of staff in retail to building a full team of AI agents at Z-Group. In this episode of the fourFront, she and Eido Almog talk about why you don't prompt AI, you hire it: how to fix operations and data before you adopt AI, how to teach AI your voice with your own transcripts, and what it looks like to run a business where agents like Connie, Lucy and Olivia handle marketing and outreach. 👉 Connect with Eido on LinkedIn:   / eido-almog   🌐 fourFront: https://www.fourfront.ai 🌐 4Front AI: https://www.4front-ai.com Chapters 0:00 Intro 0:38 From retail chief of staff to AI 3:46 What people miss about AI: humanity 8:26 The matriarchal web 13:04 AI tool vs. AI teammate: push and pull 15:07 "You don't prompt AI, you hire it" 15:24 What to fix before adopting AI: operations and data 17:53 Local models, your own data, and AI slop 21:41 Teaching AI your voice with your transcripts 22:57 The lawyer whose best associate is AI 24:55 Inside Team Hub: Connie, Lucy and the team 27:43 How to set up your first agent 30:37 From chat to Cowork to Claude Code 32:33 Connectors: Clockify and your data 34:35 Lucy's marketing team and Olivia's outreach 38:41 Why podcasts beat cold outreach 39:36 Agent-to-agent conferences 41:32 When prospects realize it's a bot 44:25 Wrap-up #AI #AIAgents #SmallBusiness #Automation #theFourFront