A Better Approach to Analyzing Activation Funnels with Crystal Widjaja

Activation Funnels are where we dissect the user journey into distinct steps to understand how users move from sign-up to becoming active users. Understanding this part of the user journey is crucial for retention, because it's the only part of the journey that close to 100% of users will see. But many companies struggle with accurately defining and analyzing their activation funnel. In this talk, Crystal Widjaja, CPO at kumu and former SVP of Growth and Data and Gojek, introduces approach to analyzing activation funnels. She outlines: The four key steps in the activation funnel and how to define them. How to identify the database tables and columns for each step- How to analyze the output. This talk connects to Crystal's Product Analytics course: https://www.reforge.com/courses/produ...