Mountain Dew Started as a Whiskey Mixer (Before Pepsi)

Mountain Dew history and origin: it started in 1940s Tennessee as a lemon-lime whiskey mixer, years before Pepsi ever owned it. Who invented Mountain Dew? Two brothers, Barney and Ally Hartman, named it after a slang term for moonshine. Then a Virginia bottler changed the formula, Pepsi bought the brand in 1964, and it reinvented itself again and again: hillbilly branding, "Do the Dew," extreme sports, gaming, Code Red, and Baja Blast. In this video you'll learn: How Mountain Dew was really created Why the original tasted nothing like today's Dew How Tip Corporation and Tri-City Beverage changed the formula Why Pepsi dropped the hillbilly image How extreme sports and gaming made Dew a giant brand 👇 Question: Did you know Mountain Dew started as a whiskey mixer? Comment below. 🔔 Subscribe for more stories behind the brands you see every day. #MountainDew #BrandHistory #Pepsi