Why Are Storage Units Everywhere?

Why are storage units everywhere in America? Across the United States, self-storage has become a massive part of everyday life. Millions of American households rent storage space, and the industry now includes tens of thousands of facilities containing billions of square feet of rentable space. But why do people keep paying every month for things they may barely use? This documentary explores the economics and psychology behind America's self-storage boom—from moving and life changes to limited space, recurring rent, real estate and the simple human difficulty of letting things go. The Cost Signal follows the money behind everyday America. Business • Economics • Consumer Psychology • Real-World Stories