The proof that closes clients faster (it's not what you think)
Esai Salinas
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The proof that closes clients faster (it's not what you think)
114 просмотров · 2 нед. назад
Esai Salinas
296 подписчиков
114 просмотров · 2 нед. назад
How to get clients when nobody believes you yet: the 3 kinds of proof every small business needs before it posts more, and how to get all 3 in 90 days, even if you have zero clients right now.
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A few weeks ago, in a room in LA full of business owners, somebody asked a question that stung: who has the most proof in your niche? Not the best logo. Not the biggest following. The most proof.
So I'm walking you through The 1879, a restaurant and pub in Sealy, Texas. It went from about 82 Facebook followers to 4,300+, with 1.1M organic views and 1,517 emails collected. $0 in ads. Then I break down the rules we used to get there.
What you'll learn:
• The 3 kinds of proof: your results with dates, one client story, and your honest average
• Why your average result wins over skeptics faster than your best one
• Why your proof has to look like the person reading it
• Big fish, small pond: why niching down makes content easier to write
• Why saying no on purpose helps you grow
• No proof yet? 2 ways to make it in 90 days
• Why posting more only works once the proof is there
Chapters
0:00 Who has the most proof in your niche?
1:02 The 1879: 82 followers to 1,517 emails
3:16 The 3 kinds of proof
4:18 The proof almost nobody posts
4:54 Rule 1: Proof has to match the reader
5:57 Rule 2: Big fish, small pond
6:36 Rule 3: Say no on purpose
7:09 Rule 4: No proof yet? Make it
8:07 Rule 5: Then get louder
8:31 3 ways people kill their own proof
8:59 Recap
9:19 Where to go from here
Which kind of proof are you missing? Tell me in the comments and I'll tell you the fastest way to get it.
Your calendar is the only metric that matters. — Esai
#howtogetclients #smallbusinessmarketing #socialproof