Benoît Verdier on How Ex Nihilo Turned Luxury Fragrance Into a Creative Playground

Few fragrance brands are as innovative and have a cult-like following as Ex Nihilo. They aim to create fragrances entirely from scratch (in line with their brand name) and have paired with some of the industry's greatest perfumers to execute this vision. In this episode I speak with brand co-founder, Benoît Verdier all about the ethos of Ex Nihilo, the brand's creative process, and their exciting new launch, Demon Dancer. You can find out more about Ex Nihilo on the brand's website: https://www.ex-nihilo-paris.com/ Follow Ex Nihilo on instagram:   / exnihiloparis   Follow Benoît on instagram:   / benoitverdier_off   Scents Sniffed: Ex Nihilo Fleur Narcotique; Ex Nihilo Lust in Paradise Extrait; and Ex Nihilo Demon Dancer. Benoît's emotional connection scent is the smells of the South of France. --- This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/ You can follow me on instagram @makingscentsmakesense:   / makingscentsmakesense   I'm also on TikTok:   / makingscentsmakesense   And on YouTube:    / @makingscentsmakesense   You can also check out my website at https://www.thomasdunckley.com/