Jon Henshaw: It's SEO, It's SEO, It's SEO | Unscripted SEO Podcast

Jon Henshaw co-founded Raven Tools, then worked inside CNET, GameSpot, the Paramount Plus launch team, Vimeo and now Yahoo, and writes at Coywolf (https://coywolf.com). He and Jeremy Rivera go back a long way, so this one runs long and gets specific: why the SEO industry keeps confusing its own stakeholders, what Google actually uses as a source of truth, and why he thinks the long game belongs to confirmed-human content. "It's SEO, it's SEO, it's SEO. It's just slightly different." The cleaned-up conversation with diagrams: https://unscriptedseo.com/jon-henshaw... Audio: https://the-unscripted-seo-interview-... What we cover: - Why SEO got harder: misinformation and hype, new acronyms sold to managers who do not do SEO - What actually got more important: complete answers in paragraphs, multimodal content, brand mentions, technical SEO for bots - Google changed the contract with publishers, and the loss of traffic is here to stay - Originality and humanity: the mug-warmer article that outranked the New York Times - The Paramount Plus lesson: Google uses IMDB as a source of truth - 404 Media and a year without Google News - Raven Tools in hindsight: do not overbuild - Start a partnership like you are ending it - A future where content is confirmed human Jon's Google News guide: https://coywolf.com/guides/google-news Jon: https://jon.henshaw.me | Mastodon: https://henshaw.social/@jon | Recollect: https://recollect.fyi Related: Jason Barnard on entity optimization https://unscriptedseo.com/entity-opti... #seo #aisearch #contentmarketing #googlesearch