Persado Live - See What's New (14 Oct 2026)

Know which message will win before it ships. In this recorded Persado Live session from October 14, 2026, Persado's product team shows how its predictions are built on what customers actually did, drawing on more than 17.5 million A/B tests and 120,000 campaigns, rather than on what reads well. CPO Kevin Mease explains why general-purpose LLMs struggle to pick a winner: in a head-to-head on 2,086 campaigns, Persado called it 87.5% of the time against 51% for leading frontier models. Then come two live demos. Collin Nicholas runs MarketScan on a fictional bank, scoring every live asset against its industry, ranking the weakest and optimizing one end to end. ȂIex ΒáIIas uses the Persado MCP inside Claude to score subject lines pulled from a Jira ticket, rewrite the weakest and send the winner to a colleague without leaving the assistant. The session closes with what's next on the roadmap and a live Q&A. Speakers Kevin Mease, Chief Product Officer Collin Nicholas, Director of Product ȂIex ΒáIIas, Persado MCP Hosted by Jonathan Maimon Chapters 0:00 Welcome 1:51 Persado in brief 3:49 Persado's intelligence, inside your LLM 8:14 Why LLMs alone can't call the winner 11:25 Scan, score, rank, optimize 13:38 Four ways to use Persado 16:31 MarketScan — live demo 24:40 Persado MCP — live demo 33:43 What's next: the roadmap and new languages 36:34 Q&A: where do the benchmarks come from? 39:03 Q&A: what a MarketScan needs from you 40:33 Q&A: MCP access and data 41:44 Thanks and close Follow every release: https://www.persado.com/roadmap Talk to us: https://www.persado.com/contact