How Boys & Girls Clubs of America Increased Donation Conversion by 35% with a Matching Gifts

What if your next matching gift campaign could do more than raise money? Boys & Girls Clubs of America (BGCA) partnered with MatchNice and Fundraise Up to rethink their fifth annual Maytag matching campaign—and the results were remarkable: 📈 64% more digital fundraising revenue 🎯 35% higher homepage conversion 💙 98% more first-time donors 🚀 54% more donations In this webinar, BGCA’s digital fundraising leaders share the strategies, experiments, and lessons behind these results, alongside insights from MatchNice and Fundraise Up. What you’ll learn: Why making matching gifts visible across your entire website can help reach more donors. How BGCA grew revenue even as email performance declined. What A/B testing revealed about countdowns, thermometers, and simpler fundraising emails. How matching campaigns can become powerful donor acquisition engines. Why smaller gifts can create bigger long-term fundraising opportunities. How to turn first-time donors into repeat and monthly supporters. What’s next for matching gifts, from always-on campaigns to major-donor-sponsored matches. Meet the Speakers 🎤 Jeanine Bade — National Director, Digital Fundraising, Boys & Girls Clubs of America 🎤 Rupert Schutz — Senior Director, Digital Operations, Boys & Girls Clubs of America 🎤 Bryan Funk — Director, Content & Community, Fundraise Up 🎤 Pooya Pourak — Co-Founder & CEO, MatchNice (Host) About the Webinar Recorded October 21, 2026. This conversation goes beyond the numbers to explore what actually worked, what surprised the team, and how nonprofits of all sizes can rethink matching gifts to grow fundraising revenue and acquire new donors. Read the full case study: ⁠https://www.matchnice.org/case-studies #NonprofitFundraising #MatchingGifts #DonorAcquisition #DigitalFundraising #FundraisingStrategy #MatchNice