Melissa Blum hosts FranTastic InSights with guest Kristen Kissel with 3Natives Acai Cafe.

Melissa Blum, Vice President of Franchise Development with FranServe, Inc., hosts FranTastic InSights with guest Kristen Kissel, Director of Franchise Development with 3Natives Acai Cafe. 3Natives Acai Cafe is a rapidly growing healthy fast-casual franchise, serving acai bowls, smoothies, wraps, salads, cold-pressed juices, toast, bagels, and more, all made-to-order from whole, premium ingredients. Founded in 2013 in Tequesta, Florida, 3Natives has cultivated a loyal following by serving fresh, natural foods that fuel active, balanced lifestyles without sacrificing flavor or convenience. Melissa is the Vice President of Franchise Expansion at FranServe, where she leverages her expertise to identify and collaborate with franchise brands that can benefit from the exposure and growth opportunities FranServe offers. She joined the organization five years ago, bringing with her a robust background in finance as well as residential and commercial real estate. Melissa’s experience in these industries has equipped her with a keen understanding of financial structures, market trends and dynamics. Her ability to analyze business potential, coupled with strong interpersonal skills, allows her to build meaningful partnerships and support franchise brands in reaching new heights.